Period 1 (vs Seattle):  Selections must be received between Monday, September 1, 2008 at 12:00 PM (Noon) ET and Sunday, September 7, 2008 at 12:00 PM (Noon) ET.

Period 2 (@ Jacksonville):  Selections must be received between Monday, September 8, 2008 at 4:00 AM ET and Sunday, September 14, 2008 at 12:00:00 PM (Noon) ET.

Period 3 (vs Oakland):  Selections must be received between Monday, September 15, 2008 at 4:00 AM ET and Sunday, September 21, 2008 at 12:00:00 PM (Noon) ET.

Period 4 (@ St. Louis):  Selections must be received between Monday, September 22, 2008 at 4:00 AM ET and Sunday, September 28, 2008 at 12:00:00 PM (Noon) ET.

Period 5 (@ Arizona):  Selections must be received between Monday, September 29, 2008 at 4:00 AM ET and Sunday, October 5, 2008 at 12:00:00 PM (Noon) ET.

Period 6 (vs San Diego):  Selections must be received between Monday, October 6, 2008 at 4:00 AM ET and Sunday, October 19, 2008 at 12:00:00 PM (Noon) ET.. INCLUDES BYE WEEK

Period 7 (@ Miami):  Selections must be received between Monday, October 20, 2008 at 4:00 AM ET and Sunday, October 26, 2008 at 12:00:00 PM (Noon) ET.

Period 8 (vs Jets):  Selections must be received between Monday, October 27, 2008 at 4:00 AM ET and Sunday, November 2, 2008 at 12:00:00 PM (Noon) ET.

Period 9 (@ New England):  Selections must be received between Monday, November 3, 2008 at 4:00 AM ET and Sunday, November 9, 2008 at 12:00:00 PM (Noon) ET.

Period 10 (vs Cleveland):  Selections must be received between Monday, November 10, 2008 at 4:00 AM ET and Monday, November 17, 2008 at 12:00:00 PM (Noon) ET.

Period 11 (@ Kansas City):  Selections must be received between Tuesday, November 18, 2008 at 4:00 AM ET and Sunday, November 23, 2008 at 12:00:00 PM (Noon) ET.

Period 12 (vs San Francisco):  Selections must be received between Monday, November 24, 2008 at 4:00 AM ET and Sunday, November 30, 2008 at 12:00:00 PM (Noon) ET.

HOW TO PLAY THE SWEEPSTAKES: LIMIT one (1) entry per person and/or email address per day, except as provided below. Subsequent entries from the same person and/or email address will be disqualified. For the purposes of the Promotion, a day shall mean the 24-hour period beginning at 12:00:00 AM ET and ending at 11:59:59 PM ET, except for the first day, which begins at 12:00:00 PM ET. Any attempt by a person to use multiple email accounts to enter more than once may result in disqualification at the discretion of the judges or Sponsor.

To enter the Sweepstakes, visit go.rtm.com/billsplaybookpromo. Once on the Registration page, complete the entry form with your true and correct information in all required fields and click on the submit button. After clicking on the “Submit” button, you will receive one (1) Sweepstakes entry.

Each day you return to the site and login using the information entered during the registration process you earn an additional Sweepstakes entry.  You may only earn one (1) additional entry per day. While you will be able to access the site, subsequent logins on the same day will not result in additional Sweepstakes entries.

Tell-A-Friend Program: Entrants will be able to earn additional Sweepstakes entries through the Tell-A-Friend program by clicking on the “Tell-A-Friend” link on the Playbook Homepage and filling in the names and valid e-mail addresses of their friends/family members. Entrants will earn an additional Sweepstakes entry for each unique and valid person they refer who subsequently registers for the Promotion. Limit: Five (5) additional Sweepstakes Entries for Tell-A-Friend per person during the Entry Period.

“Early Bird” Sweepstakes: Registrants who enter the promotion between Monday, September 1, 2008 and Monday, November 10, 2008 (Early Bird Entry Period) will be entered into special drawing to win one (1) of ten (10) pairs of tickets to the Bills game on November 17, 2008. Conditions of entry for the Early Bird Sweepstakes are the same as listed above in Rule #3. 

HOW TO PLAY THE INSTANT WIN GAME:  No purchase necessary to play.

First Time Entrants:  To enter the Promotion, visit go.rtm.com/billsplaybookpromo.  Once on the Registration page, you must complete the entry form with your true and correct information in all required fields and click on the submit button during the Promotion Period to be eligible. After Registration, entrants will proceed to the “Playbook Homepage” and can choose the “Submit my Picks” tab where they will be required to submit their selections from among the multiple choice questions listed pertaining to the first, second, third and fourth quarters (4 total) of the upcoming Buffalo Bills football game. Upon making their selections, entrants will be served one (1) Instant Win Game Play (“Game Piece”) for registering for the first time.  They can then scratch off (using your mouse or other pointing device) the image covering the prize matrix portion of the Game Piece that has been displayed on the computer screen.

If the Game Piece displayed on the browser contains (3) three exact matches of the same prize, that prize is won, subject to verification and final approval of the judges. If your Game Piece contains (3) three matching Prizeboard tiles, that tile will be automatically added to your Prizeboard in the Prizeboard portion of the Promotion (see Rule #6).

If you are an Instant-Win Prize Winner, you must select "Click here to claim your prize!" and complete the online prize redemption form.  After completing the online prize redemption form, select the submit button. All online prize redemptions must be claimed by 12:00:00 PM (Noon) ET on Monday, December 1, 2008.  All prize claims are subject to verification by Sponsor. Without verification, proof of play and/or winning will not be deemed to be proof of winning by Sponsor. 

Additional Game Pieces:
For each correct choice made on the “Picks Selection” page, entrants will receive one (1) Game Piece.  Entrants will receive notification of their correct selection(s) and additional Game Piece(s) via two (2) methods: Method #1: Entrants who are logged in to the Promotion who submitted correct selection(s) for the previous Bills game will receive a message on the page they are visiting which will include a link which they can click to receive and play their Game Piece(s).  Method #2: Entrants who submitted correct selection(s) for the previous Bills game will be sent an email to the email address provided during Registration notifying them of their correct selection(s) and Game Piece(s). There will be a link embedded in the email which entrants can click to receive their Game Piece(s). See details above in the section “First Time Entrants” for Game Piece instructions.

Returning Entrants:  Entrants can return to the Promotion once per Entry Period for the duration of the Promotion to submit additional guesses on the “Picks Selection” page from among the multiple choice questions listed pertaining to the first, second, third and fourth quarters (4 total) of the current week’s upcoming Buffalo Bills football game. You may review your picks at any time; however picks may only be submitted once per Entry Period.  Entrants are only required to complete the online registration form the first time they register for the Promotion.  Returning Players can log in on the Promotion Home Page. To play again entrants will fill in their Username and Password and click the “Login” button.  After logging in, entrants will proceed to the “Playbook Homepage” and can choose the “Submit my Picks” tab to submit their selections. For each correct choice made, entrants will receive one (1) Game Piece.  Entrants will receive notification of their correct selection(s) and additional Game Piece(s) via the two (2) methods outlined above in the section “Additional Game Pieces”. See details above in the section “First Time Entrants” for Game Piece instructions.

HOW TO PLAY THE PRIZEBOARD GAME: If your Game Piece reveals a Prizeboard tile, you will be able to participate in the Prizeboard portion of the Promotion. The object of the Prizeboard game is for entrants to collect tiles that display a letter, number and color combination. These tiles will be used to spell out the names of the prizes displayed on the Prizeboard page. To enter your Prizeboard page you must click on the "Check Prizeboard" link on the Game Piece page or click on the "Check my Prizeboard" tab on the Playbook Homepage. All of the Prizeboard tiles won will be automatically placed in their proper position on your Prizeboard. When all Prizeboard tiles required to completely spell out the entire word for a prize displayed on the Prizeboard page have been collected you will win that prize (pending verification and eligibility). To redeem your prize, please follow the directions provided to you when you receive the final letter of the Prizeboard prize and complete the prize redemption form. All online prize redemptions must be claimed by 12:00:00 PM (Noon) ET on Monday, December 1, 2008.  All prize claims are subject to verification. Without verification, proof of play and/or winning will not be deemed to be proof of winning by Sponsor.  Players will be able to keep track of letters they have previously collected by clicking on the "Check my Prizeboard" tab on the Playbook Homepage.

One Grand Prize:  Winner will be given passes to attend the Bills practice on December 27, 2008 and will meet with Bills quarterback Trent Edwards afterwards. Winner will also receive two (2) tickets to the December 28, 2008 Bills game versus the New England Patriots.

The Early Bird Sweepstakes drawing will be held on or about November 11, 2008 by RealTime Media, Inc., to select ten (10) Winners from all Sweepstakes eligible entries received.  Odds of winning depend on the number of eligible entries received.

Prize Restrictions:  Winner and Guest(s) must be able to attend the events on the dates listed above in order to receive prize.  All other expenses not specified herein (including, but not limited to, taxes, meals, beverages, and transportation to/from winner’s residence) are the sole responsibility of the winner.  Specifics of all prizes are in Sponsor’s sole discretion.

IN THE EVENT OF PRIZE UNAVAILABILITY, PRIZES MAY BE SUBSTITUED BY THE INDEPENDENT JUDGES FOR ITEMS OF EQUAL OR GREATER ARV.

Total ARV of Sweepstakes Grand Prize is $1570.00.

INSTANT WIN GAME PRIZES AVAILABLE and ODDS OF WINNING:  There are a total of 20,200 winning pieces in the Instant Win Game. Odds of winning Instant Win prizes depend on the number of eligible entries received and time of Game Piece.  The Quantity, Prize Description/Average Retail Value (ARV) of specific prizes in the Instant Win Game are as follows:

(25) Autographed Trent Edwards replica jersey, ARV $50.00
(25) Autographed Bills throwback mini helmet, ARV $30.00
(25) Autographed football, ARV $50.00
(25) Bills t-shirt (no substitutions on size), ARV $24.00
(25) Bills sweatshirt, (no substitutions on size), ARV $75.00
(25) Bills throwback hat, ARV $18.00
(25) Bills fleece (no substitutions on size), ARV $60.00
(25) Bills Riddell novelty signs, ARV $20.00
(10,000) Exclusive Bills ringtone, ARV $1.99
(10,000) Exclusive Bills wallpaper, ARV $1.99

Total ARV of the Instant Win Prizes is $47,875.00.  All properly claimed prizes will be awarded.  The Sponsor assumes all costs associated with shipping the prizes.

IN THE EVENT OF PRIZE UNAVAILABILITY, PRIZES MAY BE SUBSTITUED BY THE INDEPENDENT JUDGES FOR ITEMS OF EQUAL OR GREATER ARV.

PRIZEBOARD PRIZES AVAILABLE and ODDS OF WINNING: There are a total of 13 prizes in the Prizeboard Game. Odds of winning depend on the number of eligible entries received.  The quantity, prize description/ARV of a specific prize in the Prizeboard Game are as follows:

(1) Four (4) tickets to the December 7, 2008 Bills game in Toronto versus the Miami Dolphins. Prize does not include transportation to/from the stadium. (See “Prize Restrictions” below for additional details.)  ARV $1400.00
Tickets to December 7, 2008 game in Toronto will be awarded on or before Friday, November 7, 2008

(1) Two (2) flight vouchers. Restrictions may apply. ARV $300.00
Flight vouchers will be awarded on or before November 30, 2008

(10) Motorola v750 phone. The Motorola phone will be provided to you without service. Activation and service costs will be the responsibility of the recipient. ARV $300.00 per phone
Motorola phones will be awarded on or before November 30, 2008

(1) Twelve (12) tickets for a Suite at the Bills game on December 28, 2008. Prize does not include transportation to/from the stadium. (See “Prize Restrictions” below for additional details.)  ARV $2,400.00 
Ticket and suite package will be awarded on or before November 30, 2008

Prize Restrictions:  Winner and Guest(s) must be able to attend the event on the dates listed above and/or determined by the Sponsor in order to receive prize.  All other expenses not specified herein (including, but not limited to, taxes, meals, beverages, and transportation to/from winner’s residence) are the sole responsibility of the winner.  Specifics of all prizes are in Sponsor’s sole discretion.

Total ARV of the Prizeboard Prizes is $7,100.00. 

IN THE EVENT OF PRIZE UNAVAILABILITY, PRIZES MAY BE SUBSTITUED BY THE INDEPENDENT JUDGES FOR ITEMS OF EQUAL OR GREATER ARV.

Total ARV of all Prizes is $56,645.00. 

PRIZE AWARDING:  Limit of one (1) Prizeboard prize per person, household, and/or email address.  Prizes will only be awarded by Sponsor upon potential winners’ verification and final approval by Sponsor. No prize substitution, cash equivalent of prizes, transfer or assignment of prize permitted, except by Sponsor in its sole discretion.  If the winner of any prize is a minor (in any state where the age of majority is not 18), prize will be awarded to the parent or legal guardian.  Potential winning entrants will receive prize notification via electronic mail, United States Postal Mail, overnight mail, and/or phone call. All prizes valued below $600 will be fulfilled 6 to 12 weeks after the last day in the month in which the prize has been won. Potential winners of any prize valued at $600 or more or the Sweepstakes Grand Prize will receive notification within thirty (30) days of the last day of the month in which the prize has been won that he/she has won and will have twenty-four (24) hours from receipt of winning notification to confirm that the notification has been received.  If a winning entrant of any prize cannot be contacted; is ineligible; fails to claim the prize; if the prize notification is returned undeliverable; or if the potential winner otherwise fails to fully comply with these Official Rules, he/she will forfeit that prize and the prize will be awarded to an alternate potential winner in a second chance drawing from among all non-winning eligible entries received.Odds of winning in the second chance drawing depend on the number of eligible entries received.  After confirming notification receipt, the potential winners will be sent via United States Postal Mail and/or overnight mail an Affidavit of Eligibility/Compliance & Publicity/Liability Release forms, W9 form and a travel companion release form to be completed by the travel companion if applicable. These forms must be completed, signed, notarized and returned to RealTime Media within four (4) days. The potential winner then and only then becomes the “winner.”  If the potential winning entrant of any prize cannot be contacted; is ineligible; fails to return the completed and executed Affidavit and Release; fails to claim the prize; if the prize notification is returned undeliverable; or if the potential winner otherwise fails to fully comply with these Official Rules, he/she will forfeit that prize and the prize will be awarded to an alternate potential winner in a second chance drawing from among all non-winning eligible entries received. Odds of winning in the second chance drawing depend on the number of eligible entries received.  Any taxes, fees, or incidental costs including but not limited to income taxes which may arise and be due or asserted on account of the prize shall be the sole responsibility of the winner.  A 1099 tax form will be the responsibility of the winner.  Winners agree that receiving a prize grants Sponsor the right to print, publish, broadcast, and use universe-wide in any media now known or later developed at any time or times, the winner's name, portrait, picture, voice, likeness, and biographical information for any purpose, including but not limited to, in advertisements, publicity, and other communications without additional compensation, except where prohibited by law.  All decisions of the judges shall be binding and final.

Entries will be deemed made by the authorized account holder of the email address submitted at time of entry. In the event of a dispute regarding the identity of any potential winner, the potential winner will be deemed to be the authorized account holder of the email address submitted at time of entry.  The authorized account holder is defined as the natural person who is assigned an email address by an Internet access provider, online service provider or other organization that is responsible for assigning email addresses or the domain associated with the submitted email address.  A potential winner must provide Sponsor with satisfactory proof that he/she is the authorized account holder of the email address associated with the potentially winning Promotion entry. Entries generated by a script, macro or other automated means will be disqualified. Entries that are incomplete, illegible or corrupted are void and will not be accepted. By entering the Promotion, entrant recognizes and agrees to all of the terms and conditions of the Sponsor’s Privacy Policy, which is available at http://www.buffalobills.com/utility/PrivacyPolicy.jsp. 

RELEASE:  As a condition of entering the Promotion, entrant (and parent/legal guardian if entrant is a minor, in any state where the age of majority is not 18) agree that (1) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim punitive, incidental, consequential or any other damages, other than for actual out-of-pocket expenses; (2) all causes of action arising out of or connected with this Promotion, or any prizes awarded, shall be resolved individually, without resort to any form class action; and (3) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, but in no event attorney’s fees. BY ENTERING THE PROMOTION, ENTRANTS AGREE TO RELEASE, DISCHARGE AND HOLD HARMLESS Sponsor parties AND THE RESPECTIVE OFFICERS, DIRECTORS, AND AGENTS OF EACH, FROM ANY AND ALL LIABILITY FOR ANY INJURY, LOSS, OR DAMAGE OF ANY KIND TO PERSONS, INCLUDING DEATH, AND PROPERTY, WHETHER DIRECT OR INDIRECT, WHICH MAY BE DUE TO OR ARISE OUT OF PARTICIPATION IN THE PROMOTION OR ANY PORTION THEREOF, OR THE ACCEPTANCE, USE/MISUSE OR POSSESSION OF PRIZES, OR ANY PRIZE RELATED ACTIVITY. ENTRANTS WAIVE ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE.

DISCLAIMER:  Sponsor Parties are not responsible for printing or typographical errors in any Promotion-related materials.  Sponsor reserves the right, in its sole discretion, to disqualify any individual that tampers with the entry process, and terminate, suspend, cancel or modify the Promotion and award the prizes from among all eligible entries received as of the date of termination if for any reason this Promotion is not capable of running as planned due to infection by computer virus, bugs, tampering, fraud, unauthorized intervention, technical failures or other causes beyond the control of Sponsor Parties.  Sponsor Parties and the respective officers, directors, agents and employees of each are not responsible or liable for any events beyond the control of the Sponsor, which may cause the Promotion to be stopped, including but not limited to any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries, nor are they responsible for any problems or technical malfunction of any telephone network or telephone lines, computer on-line systems, servers, or providers, computer equipment, software, failure of any email or entry to be received by Sponsor on account of technical problems, human error or traffic congestion on the Internet or at any Web site, or any combination thereof, including any injury or damage to entrant's or any other person's computer relating to or resulting from participation in this Promotion or downloading any materials in this Promotion.  The Sponsor and its independent judging organization may stop you from participating in this Promotion if you ignore the Promotion Official Rules or act, in Sponsor’s sole discretion: (a) in a manner Sponsor determines to be not fair; (b) with an intent to annoy, threaten or harass any other entrant or the Sponsor; or (c) in any other disruptive manner. Sponsor’s sole responsibility for any irregular Game Piece is to provide another Game Piece. Should more prizes be awarded through a computer hardware or software malfunction, error or failure, or for any other reason, in any prize category, than are stated for that category in the Official Rules, Sponsor reserves the right to award only the number of prizes stated in the Official Rules for that category. In no event will more prizes be awarded than those listed in Rule #8, Rule #9, and Rule #10.

CAUTION: ANY ACT OR ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS.  SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL(S) TO THE FULLEST EXTENT PERMITTED BY LAW.

CHOICE OF LAW AND JURISDICTION:  Except where prohibited, all issues and questions concerning the construction, validity, interpretation, and enforceability of these Official Rules, or the rights and obligations of entrants or winners, Sponsor, and administrator in connection with this Promotion, shall be governed by, and construed in accordance with, the laws of the State of New York, without giving effect to any choice of law or conflict of law rules or provisions (whether of the State of New York or any other jurisdiction), which might otherwise cause the application of the laws of any jurisdiction other than the State of New York. Any action seeking legal or equitable relief arising out of or relating to the Promotion or these Official Rules shall be brought only in the courts of the State of New York or the State of New York.

TAX INFORMATION: All federal, state, local, and other income taxes on prizes are the sole responsibility of the applicable winner, and each winner may be issued an IRS Form 1099 for the value of his/her prize.

WINNERS LIST: To receive a list of winners, send a self-addressed stamped #10 envelope for receipt by December 31, 2008 to: Buffalo Bills Playbook Promo Winners List Request, c/o RealTime Media, 1060 First Avenue, Suite 201 King of Prussia, PA 19406.

Sponsored by:               
Buffalo Bills
1 Bills Drive
Orchard Park, NY 14127

Administered by:      
RealTime Media
1060 First Avenue
Suite 201
King of Prussia, PA 19406